Jen Matsick wrote a thoughtful and insightful article comparing advertising and marketing of books as compared to other forms of media:

“Books are a bit of a unique element of the world of entertainment. Unlike movies and music, which can be heard, seen, and advertised using just about every aspect of the media - television, radio, internet - books are very different. Their sounds, colors, and characters come from within the individual reader’s mind and not from an outside source. The publishing industry can’t do much in the way of advertising beyond telling the audience that a book is good and they should buy it. How, then, have books managed to gain such popularity in today’s image-driven world?”

Read on…http://www.reviewonline.com