Shelf-Awareness.com intruduced me to an article in the N.Y. Times, “Target Can Make Sleepy Titles Into Best Sellers“.

The post on Shelf-Awareness.com said, “In the last few years, Target has become “a tastemaker for books” through its book club and the Bookmarked Breakout program, both started in 2005, the New York Times wrote. The programs have “highlighted largely unknown writers, helping their books find their way into shopping carts filled with paper towels, cereal and shampoo….”
Read on…http://news.shelf-awareness.com